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Purpose: To analyse the acceleration of artificial intelligence (AI) operations and robotic process automation (RPA) by comparing its market size and revenue worldwide during the pandemic and, measuring the impact of AI investment levels on jobs human resource functions, and analysing the role of AI in future work.

Design/Methodology: The archival data analysis technique is used to fetch data from sources like the Centre for Monitoring Indian Economy (CMIE), Statista, Deloitte, Mc Kinsey, Strata, Tractica, and IDC. Descriptive analysis with supporting literature has been contextually used for each objective which further establishes practical and theoretical implications of AI, intelligent process automation (IPA), and RPA in different industries during Covid-19 pandemic. This study analysed active scholarly articles from the Scopus database and presented results and findings.

Findings: The findings of the study state that emerging technologies such as AI, IPA, and RPA have a strong potential impact on market size, revenue, number of jobs, and investments levels during the pandemic. The global investment in AI is projected to witness an upsurge from 2018 to 2027, which significantly impacts the human workforce in various industries. The results of the study state that AI/RPA seems to be a crucial technological intervention, especially in times of the pandemic.

Originality/Value: This study contributes to the body of knowledge by constructing a base for understanding the pace of AI/RPA/IPA intervention and its significant impact on organisation process, structure, and people in different sectors. The timeline and forecast of this study intend to make industry consultants future to prepare to align themselves in an era of digital disruption.

Purpose: The research determines how the COVID-19 pandemic affected India’s burgeoning education technology sector and how the new normal responded to this advancement worldwide.

Need for Study: India’s education sector saw a boom in Ed-Tech funding during the pandemic. The Indian Education industry adopted technology as a partner and succeeded in being called as the Ed-Tech capital of the world. The country has a strategic edge in online education that, if explored and researched upon, can be deployed for market growth at a global level.

Research Methodology: The researcher prioritised rigorous original quantitative and qualitative methods of investigation on technology applications in educational contexts during COVID-19 pandemic and drew its conclusions after conducting a comprehensive literature review and collecting and analysing the data from numerous journals and published expert articles on the sector.

Findings: The study found that despite the global pandemic, the Ed-Tech industry was an expanding marketplace for start-ups in India. After the pandemic, the market expanded rapidly, and by 2025, it is expected to have quadrupled in size, expenditure, and investment. It is expected that the global e-learning business, which the outbreak of the COVID-19 pandemic has bolstered, will grow to over 400 billion US dollars by 2026.

Practical Implications: The study sets forth the various Ed-Tech categories, outlining their user bases, growth projections, and the innovative technologies employed in developing these products. The research’s long-term investment projections are envisioned to aid consultants in positioning themselves for profitable operations in the era of digital Ed-Tech disruption worldwide.